Tesco PLC

Tesco PLC

Freedman Brown has worked with Tesco for over 12 years on a range of PR initiatives. Our team works with the Local Stores Marketing department, Corporate Affairs, Dot.com and Corporate Social Responsibility, to name but a few.

Delivering internal and external PR, Freedman Brown has created thousands of campaigns tailored to bespoke objectives and generates local, regional and national broadcast and print coverage. Freedman Brown creates localised campaigns for store openings across the country and specialise in integrating the brand into local areas through a number of community initiatives.

Recent projects include managing Tesco Bank's internal PR in over 50 stores, rolling out tailored PR campaigns to support the new Click and Collect groceries service and coordinating the PR for Tesco’s national Food Bank appeal with the Trussell Trust and FareShare. Freedman Brown has also managed the PR for over 500 MP presentations in aid of the national Schools and Clubs programme in stores over a three month period.

Freedman Brown has been drafted in to handle high profile political visits to stores up and down the country including a well-known royal and previous Prime Minister. The team has also worked on over 20 regeneration projects assisting Tesco in communicating vital employment partnerships across the UK.

The company is often approached by other Tesco departments following internal recommendations based on a level of service and a reputation. The team enjoy the challenge and responsibility which inevitably comes with working for one of Britain's biggest retailers, as well as the opportunities to work across an array of exciting projects.