Linder Myers

Linder Myers

A one year PR campaign created and delivered by Freedman Brown helped top law firm Linder Myers extend its corporate reputation in the North West region.

The agency was called in to assist the development and expansion of the Lytham and Lancashire office headed by Diane Rostron, one of the country's top medical negligence lawyers.

Linder Myers, established in Manchester in 1922, was gearing up for impending changes in the law sector and had opened offices in Shropshire and Lytham to meet regional needs.

Working with Diane and her team, Freedman Brown developed a strategic campaign aimed at heightening the profile of Diane and the law firm via the print media, BBC radio, Granada and BBC TV.

Topics included: staff profiles and biographies, charity links including involvement in a Women's Day conference in Blackpool, articles on landmark legal rulings and also high profile clinical negligence compensation cases, which attracted national publicity in both the print, radio and TV media.

Diane Rostron also featured in several radio talk shows and in prestigious County magazines.

A series of hard hitting articles were also produced featuring members of the Linder Myers team with regard to topical subjects including Stamp Duty, Rogue Will writers, Divorce pitfalls, Tenancy Agreements, Legal Aid issues and taking on the Establishment regarding Medical Negligence claims.

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